Celestin is the IT and social media officer at ADMA International Ltd. He is a dynamic and innovative in terms of managing website and analyzing website traffic and user behavior using analytics tools to identify opportunities for optimization and enhancement. He monitors key performance indicators (KPIs) such as website traffic, conversion rates, bounce rates, and engagement metrics, developing, executing comprehensive social media strategies aligned with ADMA’s goals and target audience, Identifies emerging trends and technologies in social media, recommends innovative approaches to maximize engagement and reach.

He creates content calendars and schedules for regular posting across various social media platforms, ensures consistent messaging and branding. Monitors social media channels for mentions, comments, messages, responding promptly and appropriately to inquiries and feedback, Organizes and executes social media events, contests, and promotions to drive user participation and increase brand visibility, monitors industry trends and competitor’s activities in social media and identifies opportunities for differentiation and growth.

Before joining ADMA Celestin worked with Rwanda Education Board and has more than 6 years’ experience as designer. He possesses a bachelor’s degree in communication design from University of Rwanda.